Archive for October, 2007

The Real Motivation for Microsoft HealthVault & Google Health?

Posted on October 31, 2007. Filed under: COBRA & Health Insurance |

I think I must be simple minded. 
Since Microsoft launched its HealthVault beta on October 4, I’ve had no trouble finding opinions on whether or not the service is viable.  A representative sampling can be found here, here, here, here, here, and here though a simple searchwill return many, many more.  By the way, did that last [...]

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A Startup SaaS Company in Omaha and Pmarca

Posted on October 27, 2007. Filed under: Other, SaaS Technologies |

I’m a big fan of Marc Andreessen’s PMARCA blog. I and thousands of others greatly appreciate the time he spends to share his experience and wisdom so freely with so many. His early series of posts on The Pmarca Guide to Startups, especially Part 1: Why not to do a startup, are wonderful reading for [...]

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SaaS Powered BPO

Posted on October 24, 2007. Filed under: COBRA & Health Insurance, SaaS Technologies |

Jeff Kaplan writes an insightful blog on trends in IT services with a strong focus on SaaS technologies which I’ve subscribed to for some time.  This morning I found myself dancing a little jig when I discovered his most recent post “SaaS and Business Processing Outsourcing Converging,” because this is exactly what we’re doing at COCO Development.  [...]

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CTOs and Market Driven Companies

Posted on October 22, 2007. Filed under: Other |

What is a CTO? I’ll do better than tell you, I’ll show you.  My friend Niel Roberston is posting again, and I think his blog is one of the best peeks inside the mind of a great CTO you can find.  His most recent post is titled Do Programming Languages Matter Anymore?  I had the [...]

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When is hearing the F-bomb a good thing?

Posted on October 20, 2007. Filed under: Other |

I’m not exactly a choir boy. You can’t spend four years in one of the largest fraternities at Dartmouth and be a saint (you do know Chris Miller who wrote Animal House went to Dartmouth?) . I’ve also spent most of my professional life selling enterprise software, and when high-end sales people are [...]

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The Power of Face-to-Face

Posted on October 18, 2007. Filed under: Other |

Don’t let my VP Ops title confuse you.  I’m a sales geek at heart.  In a good startup you have a small team of great people who all wear many different hats.  In our case, my title simply means I work hand-in-hand with John and John (our CEO and VP of Technology), our Director of Payment Processing, our [...]

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The Thrill of the Blog

Posted on October 18, 2007. Filed under: COBRA & Health Insurance |

John (our founder & CEO) and I had a meeting this morning with a visionary insurance carrier to discuss their interest in leveraging our integrated suite of services to empower them to provide full-service COBRA administration for all of their policy holders.  Two fun, first time, results occurred for me.
First, I got to say for the first time [...]

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Paper, People, & Universal Healthcare

Posted on October 17, 2007. Filed under: COBRA & Health Insurance |

Question:  How many people do health insurance carriers employ to manually enter data received on faxes into eligibility and claims systems?
My background is all technology.  All of my previous companies built industry agnostic middleware solutions which we sold to hardcore IT teams.  So the last two years have been a crash course for me in [...]

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How should we fund the growth of our company?

Posted on October 15, 2007. Filed under: Company Financing |

In an ideal world, my great aunt twice removed on my father’s side would have left me a nice parting gift of $20M on her way to meet St. Peter.  Of course, if she’d done this I might have been too busy attempting to become King of the Mountain in Aspen or, if Lori had her way, opening a string [...]

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Why?

Posted on October 12, 2007. Filed under: Company Financing |

My daughter turns 3 next week, and my son is not quite 4 1/2.  Lori and I hear, “Why?” a lot.  One of the many things I love about Lori is that she never seems to get tired of trying her best to answer each “Why?”  So, why am I writing this blog?
We’ve (my business [...]

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  • About

    Mark Waterstraat

    VP Sales

    Benaissance

    www.benaissance.com

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